Architects of a New Dawn

Architects of a New Dawn is the vision of Carlos Santana designed to inspire and promote
a positive message.

AOAND is a multi-media experience comprised of several elements including “modules”
(short films), dramatizations, interviews, spoken word, music and visuals. These are designed
as “stand alone” segments; however, when arranged together they create an integrated tapestry
– a “long form” program for multi-platform distribution.

In this time of multiple platforms and varied delivery systems, content is “king” and is the driving
force that generates revenue streams. AOAND is a modular construct designed to maximize the full
potential of this content rich project.

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